Top 5 Year-End Marketing Tips to Maximize Impact
The leaves are changing color, it’s almost time to “fall back” and before you know it, Mariah Carey’s “All I Want for Christmas is You” will be playing on every radio channel. You know what that means…it’s the final quarter of the year. The last quarter to make your fiscal goals come true. It’s time…to check out my top five year-end marketing tips to maximize impact for your business.
Leverage Holiday Campaigns
The holidays bring the magic into everyday life. Just think about how you feel when Starbucks rolls out their Christmas cups. Or when you have dinner at the Americana in Glendale and the grand tree is up with white lights that shine like the stars that we can’t see in Los Angeles. It’s the smell of pumpkin spice in October and November, and gingerbread and cinnamon in December. It’s…the whole vibe. Leverage this magical vibe in your marketing campaigns. It gives all the good feels. It makes people happier and more likely to purchase your product or service.
You can create urgency by emphasizing limited-time offers, like Black Friday sales, or sales that end after Christmas. And if it’s relevant to your business, you can offer gift guides or special holiday packages.
2. Run Year-End Review or Recap Campaign
This is where you can brag a bit about the year’s success. Share customer testimonials, milestones, or your viral social media posts. This will reinforce your good reputation and boost engagement by allowing your audience to reflect on the special moments they’ve had with your company as well. You can also create an email campaign or send a newsletter to build credibility and rapport.
3. Focus on Customer Retention and Loyalty
Loyal customers are more likely to buy again from you AND they spend more over time. They already trust you. They already love you. So focus on your email list and the people that are already buying from you. Send them some special discounts. They are more likely to refer you to new clients as well. Show them the love. And they will show you love right back.
4. Invest in High-Impact Content
One of the most engaging types of content right now are short form videos. Amp up your content on Instagram, TikTok, and YouTube. Use catchy hooks to grab people’s attention and add value to keep them wanting more. Take a look at some more benefits of short-form video content below:
Enhances Brand Awareness- With quick and impactful storytelling
Boosts Social Sharing & Virality- Increases organic reach and chances of your content going viral
Adaptable for Multiple Platforms- Repurpose content across various social platforms and amplify your reach
Drives Action- Call-to-actions work well for holiday discounts, special promotions, limited-time offers, etc.
5. Capitalize on Year-End Discounts and Clearance
Who doesn’t love a good sale? In 2023, U.S. shoppers spent more than $9.8 billion on ONLINE SALES alone on Black Friday. People also do more impulse buying during sales because of the perceived saving and value they’re getting. In fact, businesses usually see an average increase in order value of around 30% during sales.
Sales create a sense of urgency. And people feel good that they’re saving. So they spend more. It’s a win-win for you and your customers.
If you’d like to learn more about best marketing practices for your business, reach out for marketing consultations in my form here or email me at marine@copybymarine.com
