As of 2024, over 2 billion people use Instagram each month, and a significant percentage of them are active buyers, making it one of the TOP platforms for customer engagement and sales conversion.

If you're writing a nonfiction book, you already know how much effort it takes to translate your knowledge and insights into a compelling, readable format. But creating a successful nonfiction book goes beyond drafting and revising.

Loyal customers are more likely to buy again from you AND they spend more over time. They already trust you. They already love you. So focus on your email list and the people that are already buying from you.

You’d speak differently to a group of CEOs than you would a group of friends. And you’d approach a corporate presentation pitching your new sustainable cruelty free make-up than you would to a group of Gen-Z women. From strategy to tone and voice, there’s a world of difference in business-to-business (B2B) vs business-to-consumer (B2C) copywriting.

The secret is out. Good copywriting is the answer to all your marketing problems. The answer to successful marketing. I’m not gatekeeping anymore. That’s because good copywriting does all the following for you...

In less than 10 words, you have to make people want to open AND read your email. That’s hard. This is when many people realize, it’s wise to have the help of a professional copywriter.

You want to save a couple bucks. I understand. When you’re running a business, there’s all kinds of unexpected costs that come up. So, you try to do as much as you can by yourself. Including writing your own web copy. But that could cost you in the long run. Here are the top 7 reasons why:

From monetizing to enhancing brand awareness, when it comes to video content, YouTube is King. No matter what your goals are for your YouTube channel, good copy will help you convert into more clicks and views.

You can have the best web developer and designer build your website. You can have your favorite freelance copywriter write your email copy. You can make sure your SEO strategy is getting you that #1 spot on Google.

You’re a new business owner and finally got around to opening that new Instagram account to start marketing your business on social media. Now you’re ready to go viral. But…it’s not going to be that easy.

You have to remember that you’re writing for PEOPLE. Make your posts fun to read. Use storytelling in your copywriting. And for the love of blog posts, don’t use AI to generate your content.

In this digital age, where attention is the new currency and people’s attention spans are getting shorter and shorter, advertisers have about 8 seconds to capture attention.

Would you talk to your grandma at the dinner table the same way you’d talk to your buddies in the middle of a heated basketball game? I hope not.

The more stories you share in your brand voice and tone, the more memorable you’ll become. People will start to hear your voice in their heads when they think of anything related to your brand. This is what you want. In fact, 92% of people say they want to see more storytelling in ads. Keep sharing your story.

It’s not enough to have blogs on your website if nobody wants to read them. It’s worse. Your website needs to be professional.

You want someone who has mastered the language of the copy they’re writing in. A grammar wizard. Who can ensure the tone and voice of your content is consistent throughout. You want error-free content.

Stay top of mind by being where the people are. Over 4.5 billion people use email. And 88% of them check their inbox more than once a day.

Email marketing remains one of the most cost-effective ways to market and brand your business while still giving you the highest return on investment (ROI).

Who’s your target audience? Who do you want to target? Are there key demographics they share? Knowing your audience’s wants, needs, and biggest pain points are non-negotiable.

You own your own business. Your creative idea came to life. You took a chance on yourself and ditched the corporate world to do your own thing. That’s remarkable!