Blogs Don’t have to be Boring
Top 7 reasons to Hire a Blog Copywriter for Your Small Business
A blog about a blog. It’s giving…Don Quixote. It’s Meta. It’s…the top 7 reasons your small business needs a blog copywriter! Let’s go!
To showcase your industry expertise
You’re the expert taco maker in Burbank. Or makeup artist in Studio City. Or top realtor in Los Angeles. But your blog copywriter isn’t. No problem. You’re not a writer. You wouldn’t expect your admin assistant to make you top quality tacos would you? Blog copywriters are experts in the craft of writing. They’re like ghostwriters for your brand and business. It’s your voice. Your brand. But they’re moving the pen. They’re making you sound better than you can yourself.
Adding blogs to your content plan gives you credibility by providing value to your audience, clients, and potential clients.
2. Increase traffic with engaging content
It’s not enough to have blogs on your website if nobody wants to read them. It’s worse. Your website needs to be professional. Which includes high quality website copy and blog copy. If you cut corners and try to do it yourself, people will leave your website and not come back. They just won’t tell you.
Make sure your content is fun. to. read. And adds value. Hire someone who knows what they’re doing.
3. Boost SEO
Think about the last time you were looking for a new Mexican food restaurant. Or for the closest Home Depot near you. Or a hair salon for a fresh new cut. What did you do? Chances are, you used Google to find the business—more than 85% of people do! Blog copywriters understand how Search Engine Optimization (SEO) works and incorporate specific keywords related to your industry. Not to mention, each blog post is an additional page that can be used to backlink to your website. All of this will increase your visibility in search! And if done correctly, it will translate to more monetization for your business.
4. Stay relevant and competitive
If all the other chiropractors in Burbank don’t have blogs on their website, but you do…and you’re providing value before I’m ever a client…I’m sold! It shows generosity. It shows your expertise. It shows that you care.
5. Optimize conversion
Good marketing is good communication. And writers know this better than anyone. Go above and beyond to attract more people from your website to your business. Talk to a website copywriter and blog copywriter to get started.
6. Have consistency in your marketing plan
You’re too busy making new taco recipes. Or closing real estate deals on the hills of Encino for first-time home buyers. You don’t have time to sit and write. Or create a content plan. But blog copywriters do. That’s our job. We keep your marketing consistent so you can focus on your business. And the business that thrives and beats out the competition, is the business with the best marketing. I don’t make the rules. I just write about them. ;)
7. Enhanced content strategy and creation
You need the right ingredients to make delicious tacos. You need some cilantro, some onions, some avocados. You need to season the protein and cook it well. There’s strategy behind delicious tacos. And there’s strategy behind content creation. Blog copywriters are in the business of incorporating creative strategy to enhance your business. It’s time to add blogs in your marketing plan.
To incorporate blog copywriting into your content plan, contact me for a complimentary consult!
