Why Email Marketing is Essential for your Small Business: Top 7 reasons
Increases brand awareness
Stay top of mind by being where the people are. Over 4.5 billion people use email. And 88% of them check their inbox more than once a day.
By having consistent communication with your clients, you’re building a relationship with them. You let them know you’re still in business. And you’re making yourself easy to refer. It’s easy to forward your email to a friend who may be interested in your products or services.
But increasing brand awareness doesn’t happen overnight. And it’s not something you want to stop after giving it a shot for a couple of months. It should be included in your yearly marketing budget and a part of your business plan.
2. Strengthens customer loyalty
Customers who do business with you want to hear from you. As long as your emails provide value, they’re going to stay subscribed. And it’s easier to make a sale from an existing customer than to acquire a new one. Having clients receive regular communication from you will increase their loyalty and keep them coming back.
3. Increases website traffic
Emails are a great way to direct traffic back to your website where people can book your services or buy your products. The more traffic that your website has, the better search results you’ll have too. Each part of your marketing strategy helps the other. Which is why you want to hire someone who knows what they’re doing. To create the right strategy for you. And make all the puzzle pieces fit properly.
4. Builds credibility
Tell stories to showcase your brand’s authenticity. That helps people relate to you and your brand. Also show positive testimonials and reviews—what others who know and love you have to say about your business.
Emails also provide a way for clients/customers to give feedback. The more you listen to that feedback and enhance your products and their user experience, the more credibility and trust you will build.
5. Cost effective
You’re not paying thousands on ad spend here. You probably already have an email. If you don’t have your own domain, please get one! It’s not expensive. And then choose the right Email Service Provider (ESP) for your business—or have a professional copywriter like me choose for you. The monthly cost of each ESP depends on the amount of emails in your database. But the more emails you have, the higher chances of making sales, so don’t sweat the small stuff. You can reach thousands of people, all at once, without spending any money on ads. It’s a small investment you pay for great rewards that will come when done the right way!
6. Personalized marketing
You can segment audiences and lists based on different factors like current clients and hand-raisers and send different messaging to them. You can set up automatic flows for people who buy a product to offer discounts on other complementary products. The creativity is endless. But that means nothing if you don’t know what you’re doing. You specialize in your business. So allow the professionals to take care of your email marketing for you. Trust me, you won’t regret it.
7. Improve sales
Speaking of personalized marketing—reason 6 in this blog post—when people feel like you’re talking to them directly, they’re more likely to open your email, click on your links, and eventually buy from you! With a return on investment (ROI) ranging from 30-40%, you’re losing out on so much business by sitting on the sidelines. But your FOMO can be put to bed now. Just contact me for a complimentary consult and let’s chat about leveling up your business with my copy magic!
Whether you know exactly what you need or don’t know where to begin, I provide complimentary consults to discuss your business goals and needs. Contact me to chat soon.