5 Tips on How to Level Up Your Small Business Marketing
Leverage Your Email List
Email marketing remains one of the most cost-effective ways to market and brand your business while still giving you the highest return on investment (ROI). Who wouldn’t want to make 36X the money they invest in marketing? That’s possible with emails.
You can use email to personalize content, provide more value to your audience, and measure results! You own your contact list and have easier access to communicate with your audience. To share your next best idea. Or product launch. Or seminar. You get the idea.
This Forbes article says in 2024, emails remain one of the best ways to “reach your customers, develop a relationship with them, and establish brand loyalty.” And I couldn’t agree more.
2. Blog for Wider SEO Reach
A blog post about blogging. How META of me.
Add value to your current client base, display your expertise, and answer frequently asked questions (FAQs) by adding a blog to your website.
You can get creative and “list new innovative methods of how a specific project is being done to bring more interest to your business and to the industry” according to this Harvard Business Studies article.
Not only will you connect more to your current and future clients, but you can also use SEO and increase traffic to your website as each blog post can be backlinked to your website. If you’re sharing 1-2 blog posts a week for an extended period, it can work wonders for your organic traffic reach!
3. Update Website Regularly
Speaking of websites…make it point to look over and update your website regularly. It’s the face of your brand. And just look like your makeup mid photoshoot on a sunny day, it may need some touch ups. Especially if you’re constantly updating products or services or have major changes in your business.
It’s 2024. And technology is advancing faster than ever. You want to keep your user experience as friendly as possible. And give returning visitors something new to look forward to.
It’s the first impression potential clients get of you and your business. Make it a good one.
4. Optimize Social Media
Do you even exist if you’re not on social media?
I mean yes. But as a business, it’s debatable. Even if you’ve managed to build and sustain your business without social media in this digital age, it’s still a vital tool for branding.
Your potential reach multiplies exponentially with a social media following. You’ll be able to be more creative and increase your streams of revenue in ways that are just not possible without it.
Take your space in the online market, establish your expertise, and stay in the game.
5. Hire Professionals
I gave you a lot to work on. You’re overwhelmed. I understand. You’re running a business and marketing is not your expertise.
That’s why you can hire professionals like me to do your marketing. So you can focus on selling your homes. Or building them. Or healing your patients. Whatever line of work you’re in, I can help you increase your reach, enhance brand awareness, and drive more business to you.
Reach out to schedule a complimentary consult to discuss your marketing goals and needs!
