Top 7 Downsides of DIY Web Copy for Your Brand
You want to save a couple bucks. I understand. When you’re running a business, there’s all kinds of unexpected costs that come up. So, you try to do as much as you can by yourself. Including writing your own web copy. But that could cost you in the long run. Here are the top 7 reasons why:
Lacks professionalism
You want professionalism. You want performance. You want…personality. Not that anyone can’t write copy for their own website. But web copy is short-form sales copy with a distinct tone and voice. To make people connect, you have to share your story and how you can help people with as little words as possible. That’s a skill that’s hard to master when your business has nothing to do with writing. Website copywriters have mastered this skill and will be well worth your investment.
2. Poor SEO performance
It’s not enough to have a website. You want people to FIND YOU when they’re looking for the best health coach in Burbank, Los Angeles. Or the best children’s hairdresser in Studio City. Your website is the only “employee” working for you 24/7. You want someone who understands how SEO works to optimize this as much as possible.
3. Inconsistent tone
When it comes to branding, your voice is everything. Think about the most influential people in your life. When you have a tough decision to make, do you hear their voices in your head—like you already know what they’re going to say? Or do you hear your own inner voice and intuition guiding you toward the correct path? It’s the same with branding. You have to be so consistent with your tone and vibe, that your voice becomes recognizable. If you’re a mechanic, you likely have no idea how to do this. That’s alright; I would never risk trying to fix my own car, let alone someone else’s car. I leave it to the professionals. You should do the same thing with website copywriting.
4. Low lead conversion
I’m sure you’ve seen it before. A new website with misspellings or incorrect syntax. Or language that’s too salesy. Or just not enough umph! When you DIY, you have a huge opportunity cost on all the people that came to your website and left because they didn’t like what they saw. They may never return again. And they certainly won’t refer you.
5. Lacks objectivity
Possibly the hardest pill to swallow, but important to note that it’s hard to be objective on your own writing and your own business. A website copywriter will see things from an outside perspective. A way that will align more with consumers of your business. As an individual, I’m a customer 99% of the time. When I write for someone, I see their business more as a potential customer.
If you’d like to schedule a complimentary phone consult to discuss your web copy needs, email me at marine@copybymarine.com or click here to fill out a contact form.
