Top 10 Reasons why Strong Copywriting is the Secret to Successful Marketing
The secret is out. Good copywriting is the answer to all your marketing problems. The answer to successful marketing. I’m not gatekeeping anymore. That’s because good copywriting:
Grabs attention
While design is factored in cognitive biases and subconscious thoughts, you’re usually looking for the words when you see an ad. Words are the sellers talking to the buyers. If an ad is written well, it will create curiosity for the reader. It will keep them wanting more.
Builds emotional connection
Copywriting is a one-way conversation from the buyer to the seller. To keep readers engaged and to enhance the chance of them becoming buyers, there must be an emotional connection to the brand. Emotional investment creates loyalty and reoccurring customers. In a sea of streetwear, what brand do you go to when you need new t-shirts?
Simplifies complex ideas
For industries like finance, medicine, or technology, the copywriter is often the translator of complex ideas into laymen terms. It doesn’t matter how intricate and complicated an idea is if no one understands what you’re talking about. Business owners in these fields often overlook that their expertise isn’t common knowledge to the public. This is where a professional copywriter comes in.
Drives action
What’s the call to action? A couple of WORDS convincing you to buy the book. Or schedule a consult call. Or invest in your brand.
Boosts SEO
Good copywriters know how to leverage SEO for each platform so you come up in search results!
Creates Consistency
Cohesion is key when it comes to building a business that people will remember. Messaging that’s memorable and aligns with other campaigns is key to good marketing!
Establishes brand voice and tone
Speaking of a brand that people remember, it’s consistent messaging, a good tag line, and the WAY you share your message that establishes your brand voice and tone. THIS is what differentiates you from your competitors. Why your company is the t-shirt brand they swim back to.
Influences buying decisions
Words sell. Unless it’s a painting. But words still help convince people that they can’t have naked walls.
Because what would the guests say?
It’s the extra push.
And for service-based businesses, you have to use storytelling to paint a picture of why YOU are the best person to help them when they can’t see a visual product.
Increases engagement
You want to laugh. You want to cry. You want to FEEL.
This is what good copywriting does.
And when it does, you’re more engaged with the words.
You’re more engaged with the brand.
Supports overall marketing strategy
Most companies don’t only use one marketing strategy.
They use social media AND email marketing.
They have a website AND post a new blog on it every week.
The messaging—which is all written by a copywriter—needs to be aligned and support the goals of the business as a whole.
If you want to make your readers feel with good copy that enhances your engagement, builds connection, and drives action, reach out to me at marine@copybymarine.com or fill out this contact form.
