Copywriting and Marketing Notes

Practical posts on copy, email, social, SEO—and everything in between.

Marine smiling with her laptop by a bright window
Oct 15, 2026

You Don't Need a Personal Brand, You Need a Point of View

Colors and fonts help people recognize you. A point of view is what makes them remember you. Here's how to find yours.

Marine taking a photo of herself in a bright studio
Oct 15, 2026

Niche or Broad: Who Should You Be Talking To?

My sister started with zero followers and one topic: knee pain. Here's why picking a niche works, and how to find yours.

Marine working at her desk
Sep 23, 2026

Strategy vs. Content Management vs. Copywriting: What You Need First

Fourteen visitors a month isn't a copywriting problem. Here's how to tell which of the three you're stuck on, and why hiring out of order wastes money.