Portfolio
Website copy, emails, blogs, and social content. Here are a few of my favorite projects.
Pages that explain the offer and turn visitors into clients.
American Family Insurance
After I refreshed this page's copy, it became the top-performing page on the site.
Sessions up +119.7%, quote starts up +59.11% YoY
amfam.com
See the live pageMount Ararat Financial Services
Wrote the main website copy, used to acquire new clients.
mountararatfinancialservicesllc.com
See the live pageRed Letter Digital
Wrote the main website copy for this web design and SEO agency.
redletterdigital.com
See the live pageNewsletters written in each client's real voice.
Cavalesso, for author Rick Culleton
Part of a newsletter series promoting Rick's new book, written in his raw, first-person voice.
When I was a kid in New York, I used to wake up before sunrise to do my paper route. I'd pedal past fancy brownstones and shiny cars, then head back to my side of town where money was tight.Read the full email (PDF)
Singleton Foundation
“Make Room to Grow” reframes financial progress as creating flexibility, not earning more, then shows how through videos on cutting costs, balancing spending, and enjoying your money. Part of a monthly newsletter that goes out to subscribers.
You've spent this year building better money habits, getting clear on what matters, and making everyday choices with your future in mind. Now, it's worth asking: Are your finances giving you enough room to pursue what's next?Read the full email (PDF)
Articles written to rank in search and keep people reading.
All American Canine
via Marketing Unlimited
If you've got one of those dogs who's always ready for adventure, you already know they're different from their lazy neighbors. Your pup bounces out of bed ready to conquer mountains while other dogs are still yawning on the sofa.Read the full blog (PDF)
Viola Floral
via Crowdboost Marketing
Flower lifespan isn't one-size-fits-all. The variety, where they were grown, how they were conditioned, and how you care for them at home all play a role.Read the full blog (PDF)
Ciderworks at Story Tavern
via Crowdboost Marketing
There's something undeniably satisfying about a cold glass of cider that tastes like actual fruit.Read the full blog (PDF)
Instagram content for a strength and rehab coach.
Knee Ability Narine
Produced this paid Instagram ad end to end (filming, directing, editing, thumbnail hook).
$15K+ revenue in 3 months on $1,500 ad spend (10x ROAS)
Watch on InstagramKnee Ability Narine
16-year-old. Knee and shoulder pain so bad he couldn't wrestle. Back on the mat winning competitions in 2 months.
Watch on InstagramKnee Ability Narine
A disagreement about knee pain turned into a street experiment.
Watch on Instagram
